PepsiCo makes iconic snacks more affordable ahead of Super Bowl

Image caption: PepsiCo Foods U.S. price change on Lay’s®, Doritos®, Cheetos® – same size, new lower price. Image credit: PepsiCo Foods U.S. Press Release by Pepsico. Pepsico – February 3, 2026.

At the heart of our business are the consumers who choose our brands. They trust us to bring them moments of joy, and they’ve been honest with us about how rising everyday costs are making their daily decisions harder. Message received. PepsiCo is taking a meaningful step to lower the price on many of our most loved snacks by up to nearly 15%. This includes iconic favorites like Lay’s, Doritos, Cheetos, Tostitos and more, that have been bringing joy to families for decades. […]

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