Shopify Adds Features to Its Toolkit to Help Small Businesses Grow

Image caption: Among the Shopify updates likely to have an immediate impact on small- to-medium sized businesses are a new Twitter shopping feature, a B2B feature, and a Pay by iPhone tool. — Shopify. Article by: Joan Verdon. US Chamber of Commerce – June 29, 2022.

Why it matters:

• Shopify handles more than 10% of all U.S. e-commerce sales and is second in e-commerce market share to Amazon. Merchants, most of them small business owners, sold $175.4 billion worth of goods on Shopify last year.
• Shopify has been expanding beyond e-commerce websites to address the offline as well as the online needs of merchants, including shipping, payment processing, and startup financing.
• Shopify is betting that the future of shopping will include social shopping and NFTs, and the investments it’s making today are likely to change the way many retailers do business, sources say. […]

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