Simon Case: AI will destroy jobs, but there’s a silver lining that could save your career

Photo: Simon Case – Creative Director at Chromatic Brands. Interview article by Tom May. Creative Boom – May 7, 2024.

In case you haven’t noticed, the advertising and creative industries are on the cusp of a seismic shift driven by the rapid advancement of artificial intelligence (AI) technologies. As our special report notes, AI is already regularly used in studios up and down the land for things like ideation and brainstorming. […]

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