Small Businesses That Own Their MarTech Can Edge Out the Competition

Photo credit: Rawpixel | Getty Images. Article by Mandar Shinde. StartupNation – May 26, 2022.

Adjustments to data protection regulations and Big Tech’s revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that cannot be relied upon to use this data safely and ethically. Nevertheless, a brand’s direct-to-consumer engagement on its own website remains unaffected by these developments. […]

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