# Snapchat moves ads into chats with AI agents designed to feel like conversation

- Link: https://www.widthness.com/snapchat-moves-ads-into-chats-with-ai-agents-designed-to-feel-like-conversation/
- Published: 2026-04-29T09:45:00-05:00
- Author: Curated by John Wysocki

 Photo credit: Swello via Unsplash. Article by Aamir Khollam. Interesting Engineering – April 28, 2026. Snapchat is expanding its push into AI-driven advertising with a new format built directly into user conversations. The company introduced AI Sponsored Snaps, which allow brands to engage users through AI agents inside Chat. The move reflects a broader shift toward conversational interfaces as a core part of digital interaction. […] Click here to view original web page at www.interestingengineering.com Related articles: Snapchat brings AI-powered conversational advertising to its app – TechCrunch Experian to integrate financial education into Snapchat’s AI – Investing.com Snapchat is rolling out sponsored AI agents – Engadget Curated by John Wysocki See Full Bio