Sneakers are often designed for men by men. So track star Allyson Felix built her own

Photo: Allyson Felix. Photo credit: Harrison Boyce / Saysh. Article by Elizabeth Segran. Fast Company – July 14, 2021.

Felix’s new company, Saysh, is designed to be an alternative to the male-oriented sneaker companies that drive the sports world.

Allyson Felix is the most decorated Olympian in track and field history. But a few years ago, she had a problem: She had no shoes to wear.

In 2019, she publicly cut ties with Nike, her main sponsor, when she asked the company for maternity protections and was stonewalled. A few months later, she signed a new sponsorship contract with women’s activewear label Athleta, which vowed to support her as both an athlete and a mother. But Athleta didn’t make sneakers. So what would she wear to her next race? […]

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