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The enduring marketing genius of the Beatles

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The enduring marketing genius of the Beatles
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Image credits: Universal Archive / Universal Images Group / Getty Images, Apple Records. Article by Rob Walker. Fast Company – November 10, 2023.

The Beatles hit No. 1 this week. It wasn’t the first time the band had topped a pop chart, of course. And having the top-selling single isn’t quite the proposition it used to be. But the first-day sales alone were enough for the “new” song, “Now and Then,” to debut atop Billboard’s digital sales ranking. […]

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