# This Herbal Supplement Brand’s Investment in Text-Based Marketing Drove 20% Growth

- Link: https://www.widthness.com/this-herbal-supplement-brands-investment-in-text-based-marketing-drove-20-growth/
- Published: 2021-03-19T10:00:25-05:00
- Author: Curated by Theresa Wysocki

Photo caption: With SMS marketing, Alkaline Herb Shop was able to achieve 20% month-over-month growth in revenue, which translates to over 160 times its return on investment. Photograph: Alkaline Herb Shop. Article by Jackie Chiquoine. CO by US Chamber of Commerce – March 8, 2021. Alkaline Herb Shop founder on how SMS messaging outshined social media in driving customer loyalty and sales. Why it matters: Text message campaigns have a 98% open rate, compared to the 20% open rate of the average email campaign. For brands like Alkaline Herb Shop, SMS campaigns can deliver both targeted customer communications and quantifiable sales conversion success. SMS push notifications helped the wellness brand to recover at least 33% of its abandoned carts. […] Click here to view original web page at www.uschamber.com