This Scaling Digital Sports Startup Is Disrupting the Way Athletes and Fans Interact

Image caption: Football quarterback C.J. Stroud is one of Lockerverse’s earliest partners, working with the platform to develop a digital collectible collection. Image courtesy of Lockerverse. Article by Jackie Chiquoine. CO by US Chamber of Commerce – April 22, 2024.

Why it matters: Fandom is an increasingly powerful driver of commercial behavior, with sports and entertainment standing to benefit most. To illustrate, fans of Taylor Swift gave a major boost to the 2024 Super Bowl broadcast. Women and men ages 18 to 24 and girls ages 12 to 17 combined for almost two million more viewers over last year’s game. […]

Click here to view original web page at www.uschamber.com