TikTok food trends are fleeting, but in 2024 they had real sales impact

Source photos: Getty Images. Article by Elizabeth Segran. Fast Company – December 30, 2024.

These days, scrolling through TikTok can make you hungry. Between dance videos and stand-up comedy, you’re likely to get content related to a new, bizarre food trend. In 2024, some of the greatest hits were: The sleepy girl mocktail, a drink infused with magnesium designed to help you sleep soundly; cottage cheese on everything from toast to cookie dough; and […]

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