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Twitch has launched shoppable streams. Now third-party brands like Refinery29 are joining the fun.

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Twitch has launched shoppable streams. Now third-party brands like Refinery29 are joining the fun.

Image: Refinery29. Article by Sam Gutelle. Tubefilter – June 15, 2023.

Twitch is letting third parties sell their favorite products live on stream. The first company to receive that opportunity is Refinery29, which is debuting a shoppable version of its Most Wanted feature. The Most Wanted broadcast went live on June 15 on the Refinery29 Twitch hub. Notably, it’s not the first time that a Twitch stream has been presented in a fully shoppable manner. […]