# Valentine’s Day Reveals How Brands Are Shifting Their Marketing to Address Singles

- Link: https://www.widthness.com/valentines-day-reveals-how-brands-are-shifting-their-marketing-to-address-singles/
- Published: 2021-02-14T09:15:00-06:00
- Author: Curated by Theresa Wysocki

Photo: This year, the National Retail Federation found that consumers plan to spend $10.1 billion on gifts for non-romantic recipients, making up 45% of the total Valentine’s spend. — Getty Images / AleksandarNakic. Article by Joan Verdon. CO by US Chamber of Commerce – February 10, 2021. E-commerce has made it easier than ever for companies to abandon a one-size-fits-all message and court solo consumers. Key takeaways: One-person households are growing, and now total 36.2 million in the U.S., or 28% of all households. This year, 45% of all the dollars spent for Valentine’s Day will be spent for non-romantic friends, family members and others. Personalization tools give brands the ability to customize their websites and their marketing messages, to very specific audiences throughout the year. […] Click here to view original web page at www.uschamber.com Curated by Theresa Wysocki Director of Art & Design See Full Bio