# Walmart’s advertising business soars 130% to reach $2.1 billion

- Link: https://www.widthness.com/walmarts-advertising-business-soars-130-to-reach-2-1-billion/
- Published: 2022-02-18T09:45:50-06:00
- Author: Curated by Theresa Wysocki

Photo caption: Walmart is going beyond retail, into advertising, to diversify its business. Robyn Beck / Agence France-Presse / Getty Images. Article by Tonya Garcia. Market Watch – February 17, 2022. Walmart is part of a growing list of retailers, including Amazon and Best Buy, that have launched advertising businesses Walmart Inc. said Thursday that its advertising business, Walmart Connect, has soared 130% over the past year, reaching $2.1 billion. Walmart WMT, +4.01% Chief Executive Doug McMillon noted that advertising is a “high margin” business that will continue to grow alongside the retail giant’s Marketplace arm to eventually “become a top 10 ad business in the mid-term.” […] Click here to view original web page at www.marketwatch.com