# Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

- Link: https://www.widthness.com/wendys-wont-be-introducing-surge-pricing-but-its-nothing-new-to-many-industries/
- Published: 2024-03-09T09:45:21-06:00
- Author: Curated by John Wysocki

Photo caption: A view of a Wendy’s restaurant on May 12, 2021 in Pinole, California. Photo credit: Justin Sullivan / Getty Images. Article by Omar H. Fares. Salon – March 7, 2024. Originally published by The Conversation.   The recent controversy over Wendy’s pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy’s new president and CEO Kirk Tanner announced plans to test dynamic pricing and AI-enabled features by 2025 on Feb. 15 during an earnings call. […] Click here to view original web page at www.salon.com