# What Is ROI, and How Do You Calculate It?

- Link: https://www.widthness.com/what-is-roi-and-how-do-you-calculate-it/
- Published: 2026-07-28T09:30:00-05:00
- Author: Curated by John Wysocki

Photo credit: Towfiqu barbhuiya via Unsplash. Article by Jessica Elliott. CO by US Chamber of Commerce – July 27, 2026. Return on investment (ROI) compares the costs of an investment to the revenue generated from that investment. Often, small business owners will forecast their expected ROI before making a business decision, such as a technology or equipment purchase. Marketers also use ROI to determine if a technique or campaign earns more revenue than it costs. […] Click here to view original web page at www.uschamber.com Curated by John Wysocki See Full Bio