# Why An Effective Digital-First Strategy Puts Technology Second

- Link: https://www.widthness.com/why-an-effective-digital-first-strategy-puts-technology-second/
- Published: 2019-10-11T09:30:08-05:00
- Author: Curated by Theresa Wysocki

Most businesses can benefit from a digital strategy anchored by these three principles: transparency, personalization and human interaction. Today, every business is powered by data. When consumers worldwide — and, more specifically, your customers — demand data-driven results, it’s easy to assume your entire focus should be on the technology that can deliver them. An unwavering focus on technology, however, is a recipe for losing customers. After all, they’re the ones driving the digital transformation of businesses, not technology. Regardless of what industry you’re in, your customers are living in a digital world. They’re always connected, always talking, and always engaged. Your customers don’t see themselves as having strong relationships with particular technologies. Rather, technology strengthens their relationships with one another.  […] Click here to view original web page at www.forbes.com Curated by Theresa Wysocki See Full Bio