Why Google, Bing and other search engines’ embrace of generative AI threatens $68 billion SEO industry

Image caption: Search engines are expected to increasingly incorporate generative AI. Image credit: ArtemisDiana / iStock via Getty Images Plus. Article by Ravi Sen. The Conversation – October 20, 2023.

Google, Microsoft and others boast that generative artificial intelligence tools like ChatGPT will make searching the internet better than ever for users. For example, rather than having to wade through a sea of URLs, users will be able to just get an answer combed from the entire internet. There are also some concerns with the rise of AI-fueled search engines, such as […]

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