3 Investors Demystify Why Some Startups Win Funding Windfalls

Photo caption: Online clothing retailer Zappos is known for its customer-centric corporate culture that prioritizes “people’s happiness over profits,” according to the company’s mission. — Zappos. Article by Mark Hamstra. US Chamber of Commerce – May 24, 2022.

Companies including Zappos, Dollar Shave Club, Outside, and Maker Wine are cited as examples of startups exhibiting traits that set them up for success.

Three tips for startup success, according to investors:

• The founders of new businesses should have the right experience and aptitude to succeed in the specific industry they are in.
• Startups should ensure that early hires are a good fit for the culture that the founders envisioned, so that they can perpetuate that culture.
• New business ventures should offer a solution that is significantly different from anything else on the market. […]

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