5 Small Business Owners on the Inspiration Behind Their Business Idea

Photo caption: Offering unique artisan products in a warm and inviting space helps The Meadow achieve its mission to “make every day a bit more beautiful, happy, connected, and delicious.” — The Meadow. Article by Andrea Forstadt. CO by US Chamber of Commerce – January 14, 2021.

“Aha!” moments can be subtle or significant, but almost every business has one worth telling.

At a time when businesses face challenges beyond what they could have ever anticipated, reflecting on one’s origin story could be the reminder needed to see a way to the other side of uncertainty. Revisiting the events that inspired you can be revitalizing, and sharing your story can be a great way to help customers feel more connected with and invested in the “why” of your brand. It can also inspire others to take risks and follow their passions to keep small business development flourishing. The five business owners share the events that led to their unique and fulfilling pursuits. […]

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