Execs From Noom, Hilton, and American Express on Monetizing Big (Post-Pandemic) Growth Opportunities

Photo caption: The concept of Spark, Hilton’s first economy brand, which is slated to debut later this year, leans into the underserved, pent-up demand for affordable travel. — Hilton. Article by Barbara Thau. CO by US Chamber of Commerce – May 24, 2023.

Noom, Hilton, and American Express are tapping 3 post-pandemic trends for growth:

• Wellness and self-care became a widespread preoccupation amid the global health crisis, fueling the growth of telehealth apps like Noom, which is adding more holistic health content and services to enhance its core weight-loss program.
• As remote work shifts from a pandemic trend to a new normal, work-from-anywhere-geared consumers are increasingly adding vacation days onto their business trips—and Hilton is building a new hotel designed just for this workforce.
• Small business formations surged amid the pandemic and continue to exceed pre-pandemic levels, with American Express pursuing that SMB market opportunity. […]

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