Six Flags Taps Emerging Tech to Elevate the Theme Park Experience

Photo caption: The Quick 6 retail store at Six Flags Great Adventure seeks to reduce lines with its Just Walk Out checkout technology from Amazon. — Six Flags.  Article by Mark Hamstra. CO by US Chamber of Commerce – August 16, 2023.

Why it matters:

• Post-pandemic, theme park operators became laser-focused on improving the guest experience for a consumer base that’s willing to pay more for out-of-home entertainment.
• Yet attendance is still below pre-pandemic levels; Consumers shaped by the digital conveniences of the attention economy — whereby human attention has become an increasingly scarce commodity […]

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