The Unexpected Costs When Your Restaurant Goes Viral

Photo credit: SP-Photo via Shutterstock. Article by Dennis Lee. The Takeout – September 29, 2023.

Becoming suddenly TikTok famous can be a restaurant’s dream, but it comes with some pitfalls.

When a restaurant’s business is struggling, as it so often is, going viral on social media can seem like a gift from above. With positive attention gained seemingly overnight via platforms like Instagram and TikTok, even a restaurant on the verge of financial ruin can get a much-needed cash infusion and […]

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