Future Shop: Retail Innovations That Will Change How Consumers Spend in 2024 and Beyond

Image caption: California-based bitHuman’s virtual assistants are human-like avatars projected on television screens who can understand spoken questions and provide information to customers.  Image credit: bitHuman. Article by Joan Verdon. CO by US Chamber of Commerce – March 21, 2024.

Why it matters:

• Retailers are leading the way with tech-powered innovations, but the changes will impact all customer-facing businesses.
• Consumers are saying they prefer to interact with technology, rather than live staff, for tasks ranging from checkout to getting product information.
• Retail executives expect spending on new technology to increase, on average, by 10% this year, and 94% of those surveyed said technology is a significant growth driver. […]

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