How to Use Marketing Automation to Grow Your Small Business

Photo caption: Marketing automation tools scale with your business, so you can reach your audience at any stage of your business’s growth. Photo credit: Getty Images / MStudioImages. Article by Emily Heaslip. CO by US Chamber of Commerce – May 3, 2024.

Marketing automation has the potential to add serious firepower to your business growth. According to Oracle, “[For] every dollar spent, marketing automation returns $5.44 over the first three years with a payback period in under six months.” The potential return on investment of marketing automation makes it something every business owner should consider. […]

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