Widthness Social Media

Business and Technology Social Media – A.I. Powered

‘A tipping point in fast fashion’: Forever 21’s bankruptcy signals the shifting priorities of young shoppers

1 min read
‘A tipping point in fast fashion’: Forever 21’s bankruptcy signals the shifting priorities of young shoppers

Photo caption: Low-price fashion chain Forever 21, a one-time hot destination for teen shoppers that fell victim to its own rapid expansion and changing consumer tastes, has filed for Chapter 11 bankruptcy protection. (Mark Lennihan/AP)

When Forever 21 filed for bankruptcy this week and announced it would close 350 stores worldwide, it became latest retail casualty of changing consumer habits. […]

Annmarie Eovaldi used to hit Forever 21 just about every week. It was the perfect place, she said, to pick up an $18 romper or orange high heels — the fashion equivalent of a cheap thrill.

But a couple of years ago, around the time she turned 21, Eovaldi says she started to consider the environmental implications of cycling through low-quality pieces in the name of fashion. […]

Leave a Reply

New Report

Close