Ad dollars from China are already starting to dry up

Image credit: pikisuperstar via Freepik. Article by Matty Merritt. Morning Brew – April 23, 2025.

The tension on Madison Ave. is starting to spread. Meta’s online advertising business, which has benefited from Chinese companies buying ads, could lose $7 billion this year due to tariffs on China, according to a research note from MoffettNathanson. The note explained that while the company doesn’t have any users in China, it did take in $18.35 billion in revenue from Chinese advertisers last year, accounting for 11% of its total sales. […]

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