Adapt These Big Business Strategies to Score on Small Business Saturday

Photo credit: cottonbro studio via Pexels. Article by Joan Verdon. CO by US Chamber of Commerce – October 28, 2025.

Why it matters:

• With more than 70% of consumers saying they’re bracing for higher prices this holiday season and are prioritizing deal-seeking and price comparisons while shopping, selling strategies that promote value are key.
• Consumers are saying they’re looking for moments of joy in their holiday shopping experiences, something local businesses are well positioned to provide.
• Big retailers are touting their small business credentials, with both Walmart and Amazon saying 60% of their suppliers are small businesses, a sure sign that small business is a winning sales message. […]

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