An ‘influencer’ degree? Colleges bet on content creator major as critics question its value

Image credit: Gerd Altmann via Pixabay. Article by Kaitlyn Huamani. AP News – August 14, 2026.

Ask a teen what they want to be when they grow up, and there’s a fair chance being an influencer is on their list. Digital media and the people who star in it have been cultural mainstays for teens’ entire lives, so creating social media, video or podcast content seems a natural, albeit nontraditional, career path. And now they can earn a college degree in that very field. Arizona State University recently launched a new bachelor’s degree in content creation, offered through its Walter Cronkite School of Journalism and Mass Communication. […]

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