Apple’s privacy features will cost Facebook $12.8 billion in 2022

Article by William Gallagher. AppleInsider – April 13, 2022.

Almost 12 months after Apple launched App Tracking Transparency, a new analysis predicts its second year will still see major disruption to advertiser, with Facebook, YouTube and more collectively losing around $16 billion. Apple released its App Tracking Transparency (ATT) feature in iOS 14 on April 26, 2021, and it immediately had an impact on companies relying on advertising revenue. By July, it was estimated to be causing a 15% to 20% revenue drop for advertisers. […]

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