Arbolitos felices: How Cinedigm is using AI to dub Bob Ross

Image: Cinedigm. Article by Janko Roettgers. Protocol –October 7, 2021.

AI dubbing is helping Bob Ross go global

The late Bob Ross has been a double-edged sword for Cinedigm: When the video distribution company launched a 24/7 Bob Ross streaming channel in April 2020, it quickly became one of Cinedigm’s most popular channels.

However, when Cinedigm executives were looking for ways to bring the channel to international audiences, they quickly realized that it was prohibitively expensive to hire dubbing professionals to localize the show’s 30-some seasons. At the same, Cinedgm couldn’t afford not to take Ross abroad. […]

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