Auburn professor says opportunities exist for businesses during economic downturns

Image caption: Business opportunities exist during economic downturns like the one caused by the COVID-19 pandemic, but taking advantage of them requires entrepreneurs to be both careful and creative, […]. (Getty Images). Article by Auburn University’s Harbert College of Business | May 29, 2020.

Franz Lohrke, the Lowder Eminent Scholar and Professor of Management in Auburn University’s Harbert College of Business, says opportunities exist for established businesses during economic downturns, and he offers advice for those thinking about starting a business during this uncertain time.

Lohrke has assisted aspiring entrepreneurs for more than 20 years, presented papers about entrepreneurship at national and international conferences and published articles in top academic journals. He has also co-edited two books on entrepreneurship theory. Prior to his academic career, Lohrke worked in the hospitality industry, including small and startup restaurants as well as banquet services and restaurant management at Walt Disney’s EPCOT theme park.

Q: Is this a good, bad or ugly time to start a new business? […]

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This story originally appeared on Auburn University’s website.