Back From the Brink of Bankruptcy: How This Founder Pivoted and Built a Multimillion-Dollar Self-Care Brand
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Photo caption: All of the products making up the Popmask brand are designed to serve a purpose, according to the brand’s founder, Louisa Booth. Photo courtesy of Popmask. Article by Faye Brookman. CO by US Chamber of Commerce – August 19, 2024.
When competitors copied her hair tie innovation, Louisa Booth shifted her business model to self-care. Her new brand, Popmask, is now in 35,000 retail doors from CVS to Nordstrom. […]
