CHOPT Salad Chain Blends Digital Conveniences and Culinary Experiences to Drive Sales
1 min read
Photo caption: From digitizing its customer ordering experience to forging partnerships with like-minded brands, Chopt is aiming to connect deeper with its customer base and drive sales. —Chopt. Article by Mark Hamstra. CO by US Chamber of Commerce – March 14, 2023.
Why it matters:
- Sixty-six percent of consumers are more likely to order takeout than they were in 2019, per the National Restaurant Association, and CHOPT is offering more digital tools to help them, like an improved mobile app and touchscreen ordering.
- The in-store experience is also important to many customers, which is why CHOPT allows customers to see salads being made.
- CHOPT maintains that the quality of the food is paramount, and it seeks ingredient partners that enhance its menu items, such as cookbook author Jessica Seinfeld and ingredients supplier SOMOS. […]
