Collaboration is at the center of circular business models

Photo caption: One Amsterdam project construction was suspended due to a lack of specific circular knowledge. Photo credit: Josue Isai Ramos Figueroa on Unsplash. Article by Ana Birliga Sutherland and Caspar von Daniels. GreenBiz – July 9, 2021.

This article originally was published on Circle Economy.

Arguably, the terms “business” and “collaboration” may appear contradictory — even oxymoronic — placed in the same sentence.

Traditionally, business has been based on competitive self-interest, driven by disparate purposes: “The pursuit of competitive advantage is ingrained in the managerial psyche.” But while collaboration seems to work against the core principles of “doing business,” the last decade has seen a revolution of sorts: […]

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