Content creation on the clock

Photo credit: Thomas Barwick / Getty Images. Article by Maliah West. Morning Brew / Sidekick – September 27, 2022.

Your thoughts on using your job for social media content.

A new influencer breed is rising up in offices: the workplace vlogger. On TikTok and other video-first apps, creators are sharing “day in the life” stories about their jobs. From Starbucks employees to Googlers, there’s a surprisingly wide representation of industries and positions in these videos that reveal daily work routines, fun company perks and events, and impromptu office tours. […]

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