March 16, 2025

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Elon’s… playbook

1 min read
Elon's stale playbook

Image caption: Without a big, world-changing vision to distract from his sophomoric product ideas and erratic management, Elon Musk’s Twitter takeover is doomed. Image credit: Bill Pugliano / Getty Images; Twitter; Rachel Mendelson / Insider. Article by . Business Insider – December 18, 2022.

Elon Musk has a pretty tried-and-true playbook for doing business — he’s used it for years to build companies from Tesla to SpaceX. Unfortunately for him, it is not a model that can turn Twitter into a profitable company. It’s one that will take the social-media company down in flames. Here’s the Musk playbook: […]

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