Food52’s secret recipe for building a $100 million media empire
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Photo by Pablo Merchán Montes on Unsplash. Article by Elizabeth Segran. Fast Company – May 7, 2021.
At a time when many media outlets are flailing, Food52 is a rare success story.
There are no shortage of recipe sites on the internet—from Martha Stewart’s pastel-hued empire to curated recipes on Bon Appétit to home-grown blogs. But no food site has managed to blend e-commerce with content as successfully as Food52.
New York Times food editors Amanda Hesser and Merrill Stubbs founded Food52 in 2009 as a website that bridged the gap between gourmet cooking and crowdsourced recipes. Over the past 12 years, it has evolved to include an online marketplace of home goods and a line of kitchen products. This week, it announced that it had acquired Dansk, a 67-year-old Scandinavian-inspired home brand with a cult following. […]
