How Fast-Growing and Quirky Shopping Platform Whatnot Is Helping Small Businesses Boost Sales Through Livestreaming
1 min read
Photo caption: Livestream shopping updates the QVC model for the digital age. Whatnot started out with collectible toy sales and has since expanded into categories like footwear, sports memorabilia, and antiques. Photo courtesy of Whatnot. Article by Deborah Lynn Blumberg. CO by US Chamber of Commerce – September 8, 2025.
Livestream shopping is delivering a double win for small businesses: more sales in less time and a devoted customer base, said Armand Wilson, Vice President of Categories & Expansion at Whatnot. Since 2019, the shopping platform has carved out a niche for itself in the burgeoning world of businesses selling their products online during live videos by focusing on collectibles, vintage items, and one-of-a-kind finds. […]
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