How GetYourGuide Reached $1 Billion ‘Unicorn Status’ by Bringing Local Travel Experiences Online
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Photo caption: GetYourGuide is digitizing the booking process for travel experiences via an online marketplace that offers millions of day tours and activities from SMBs around the globe. — GetYourGuide. Article by Barbara Thau. CO— by US Chamber of Commerce – March 20, 2023.
Why it matters:
- In the post-COVID ‘experience economy,’ consumers, especially millennials, would rather spend on experience-related purchases than material things, a trend that’s helped the travel industry bounce back from pandemic losses.
- As consumers’ search for products and services, including travel, increasingly happens online, they’re turning to more curated platforms that meet their specialized needs, from Booking.com for hotels to Airbnb.com for rental homes in the hospitality space.
- Against that backdrop, GetYourGuide, which scored a $1 billion-plus evaluation, is digitizing the booking process for travel experiences via an online marketplace that offers millions of day tours and activities from SMBs around the globe. […]