How Good Face Project’s Science-Based Beauty Landed It in Target’s Accelerators Program

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Image caption: The Good Face Project aims to empower consumers to make beauty purchasing decisions that are informed by more than just ads and images posted by influencers and celebrities. — Good Face Project. Article by Jackie Chiquoine. CO by US Chamber of Commerce – January 18, 2021.

Leveraging transparency and accessibility, the startup’s platform helps retailers tap into growing consumer demand for ‘clean’ products.
The meaning of unregulated words like “organic,” “natural” and “clean” in the beauty and food space have become cloudy and largely up to the consumer herself to define.
The Good Face Project has set out to clear that all up in the beauty aisle.
The startup, co-founded in 2018 by Iva Teixeira and Lena Skliarova-Mordvinova, is a digital tool dedicated to identifying, cataloging and clarifying the ingredients in cosmetics and personal care products, with an eye on ultimately creating a cleaner, healthier beauty industry. And the company has already earned an important champion: In 2020, it was chosen for Target’s competitive Accelerators program, which grooms entrepreneurs the trendy discounter believes are shaping the future of commerce. […]

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