How Shoppable Video Fuels Business — and Brand Awareness — for Haus Labs by Lady Gaga

Photo caption: Haus Labs uses shoppable videos to showcase their products in a realistic fashion, and videos of Lady Gaga demonstrating the products helps with credibility and brand loyalty. — Haus Labs. Article by Poornima Apte. US Chamber of Commerce – January 24, 2023.

A collaboration between the artist’s beauty company and payment platform Klarna banks on video content to drive marketing and sales.

Why it matters:

• Businesses are increasingly tapping the power of video to gather eyeballs and potentially increase sales.
• Indeed, 91% of marketers surveyed said video content helped them increase traffic, while 90% said it helped them generate leads.
• Especially useful in the beauty sector, short-form shoppable videos capitalize on how-to tutorials and brand messaging to drive consumer purchases. […]

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