November 12, 2024

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How The COVID-19 Pandemic Is Changing Sartorial Tastes, And How To Rock The Comfy/Cozy Trend At Home And In The Office

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How The COVID-19 Pandemic Is Changing Sartorial Tastes, And How To Rock The Comfy/Cozy Trend At Home And In The Office

Photo: Mannequins in the window of Free People in Manhattan’s SoHo on May 16, 2020, during the coronavirus pandemic. Getty Images. Article by Sharon Edelson.

Free People appears to hear consumers loud and clear. The retailer, which is beloved by women in their twenties for its Bohemian meets sexy vibe, nailed customers’ current mood: comfort, without sacrificing the kaleidoscope of patterns, textures and layers for which it’s known.

While some businesses reopened Monday in certain states, others said employees will work from home indefinitely and companies closed their physical offices permanently. With another wave of COVID-19 infections looming, according to experts, and the divisive presidential election weeks away, it’s no surprise that consumers want to swath themselves in comfort. […]

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