How to Collect & Use Customer Data the Right (& Ethical) Way in 2023

Photo: Netflix. Article by Stephanie Heitman. LocaliQ – January 31, 2023.

Customer data is extremely valuable for many reasons, and one of the biggest is to make your marketing more effective. Customer data can act as the foundation for your marketing strategy, help you optimize and refine your campaigns, and influence the marketing messages you create. But as privacy becomes even more important and customers pay more attention to how businesses are collecting, storing, and using their information, this is turning into a pretty big challenge for businesses—especially smaller, local businesses. […]

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