How Your Small Business Can Use Marketing Data for Growth
1 min read
Photo credit: andresr ID:615432078 iStock by Getty Images. Article by Nahla Davies. LocaliQ – January 13, 2021.
Over the last few years, there has been an unprecedented explosion of data. As a result of this, data analytics has become a growing field and many businesses are choosing to heavily invest in professionals of this industry to take their organizations to the next level.
However, despite this growing interest in data, there is still a large disconnect between the sheer volume of data being created and the number of organizations making use of this data.
Certain aspects of marketing data can provide valuable information to companies, such as campaign tracking or general web traffic, yet few small businesses make use of this information.
Therefore, taking advantage of this opportunity by learning just how impactful marketing data can be to your organization has the potential to elevate you above the competition. […]
