Inside Discord’s risky push to position itself as the anti-Facebook

Photo by Jonathan Farber on Unsplash.  Article by Jeff Beer. Fast Company – May 14, 2021.

Discord’s new campaign—’Imagine a Place’—pitches all the freedom and community, with none of the privacy or security issues.

Discord wants you to imagine a place where friendship isn’t a request—it just sorta happens. Or a place to enjoy cookies without spilling your data.

These are taglines from a new brand campaign from the social app, which lets users create “servers,” essentially chat rooms dedicated to a certain topic or type of conversation. Founded six years ago, Discord now has more than 150 million active monthly users and is popular with gamers, podcasters, and, increasingly, people who want to discuss everything from local politics to gardening. […]

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