Instagram’s new Blend feature creates a custom reels feed for you and your friends

Image credit: Instagram. Article by Aisha Malik. TechCrunch – April 17, 2025.

Instagram on Thursday announced that it’s rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends. Blends are invite-only and can be created with a singular friend or with a group chat. The custom feeds are refreshed with new content each day. The launch doesn’t come as a surprise, as TechCrunch reported in March 2024 that the social network was developing the feature. […]

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