JB Skrub Targets Tween Boys with Clean, pH-balanced Skin, Hair and Body Care

Photo caption: JB Skrub eschews hyper-masculine packaging in favor of bright colors and features reusable packs comprising 25%-30% PCR. Cosmetics & Toiletries – January 9, 2023.

JB Skrub is a new direct-to-consumer line of pH-balanced skin, body and hair care products designed for tween boys from former Conde Nast executive (and parent) Jill Biren and actress, producer and director (and parent) Julie Bowen. (The U.S. Census Bureau estimates that of the 43,012,450 youth age 10-19 in the United States (comprising 13% of the total U.S. population), 51% are male.) […]

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