Koto crafts playful and vibrant branding for Fitbit’s new smartwatch for kids
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Illustration: Google Fitbit Ace LTE brand identity created by Koto. Article by Tom May. Creative Boom – July 29, 2024.
Has your child asked for a smartwatch yet? If not, be prepared for a request soon (no doubt accompanied by a moan of “But everyone else at school has one!”). That’s because Fitbit, the fitness wearables company bought by Google in 2021, has unveiled its latest product to help get kids moving: the Fitbit Ace LTE. […]
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