Making Sense of the NFT Marketplace

Image: HBR Staff / Andriy Onufriyenko / Getty Images. Article by Pavel Kireyev and Peter C. Evans. Harvard Business Review – November 18, 2021.

Summary. NFTs, or non-fungible tokens, have become a major industry. But as with most emerging technologies, there are many competing platforms and approaches to growth, and it’s not always obvious which is the best fit for a given business. In this piece, the authors first argue that NFT platforms fall on a spectrum from streamlined (lower-cost, more-generic services) to augmented (higher-cost, more-specialized services), and that content creators should focus on those key differences when determining which platform to work with. […]

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