Move Over, DTC: Direct-to-Marketplace Strategies Are the Next Big Opportunity for Small Businesses

Photo caption: There’s never been a time when so many tech, social media and e-commerce marketplace companies are courting small businesses and trying to draw them to their platforms. Photo credit: Getty Images / AsiaVision. Article by Joan Verdon. CO by US Chamber of Commerce – May 26, 2021.

Amazon, Facebook, Google and other retail, social and search platforms are all seeking to grow by adding more small business vendors.

Why it matters:

• An emerging ecosystem of digital platforms from startups to big tech is creating new opportunities for small businesses to launch, grow and sell.
• More than 50 startups described as Amazon marketplace aggregators or accelerators have sprung up over the past three years, opening up new sales channels for entrepreneurs.
• Search and social media power players Google and Facebook are adding new ways for small businesses to sell directly on their sites, while marketplaces like eBay, Etsy and Walmart.com are looking to grow by adding more small business vendors. […]

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